jquery ajax: shortform for $(this).attr('data-ajax-link')?

Question

I've heard there is a better way to query the "data-ajax-link" attribute of some element.

I'm using this right now: $(this).attr('data-ajax-link')

What's the shortform of this? Googled it quickly but couldn't find the answer. Thank you.

Answer 1

Here it is:

$(this).data('ajax-link')