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javascripthtmlgoogle-analyticsgoogle-ads-apiconversion-tracking

How do I send conversion data to google analytics alongside google ads


I want to send a transaction-specific conversion value i.e: $totalValue

to google analytics alongside Google ad.

The current setup only sends the $totaValue info to google ads.

How can I send that info to google analytics as well?

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = id;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "sdvpCJaTwloQgs8YxgM";
var google_conversion_currency = "USD";

if (<? echo $totalValue ?>) {
        var google_conversion_value = <? echo $totalValue ?>;
    }
var google_remarketing_only = false;
/* ]]> */
</script>


<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
    <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/id/?value=<? echo $totalValue ?>&amp;currency_code=USD&amp;label=sdvpCJaTwloQgs8YxgM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

Thanks to Michele I discovered the transaction method with google analytics but my PHP values aren't being parsed and prevent the rest of the code from loading.

ga('create', 'UA-xxxxxxxx-x', 'auto');
ga('send', 'pageview');

ga('require', 'ecommerce');

ga('ecommerce:addTransaction', {
  'id': '<?php echo $order; ?>',             
  'revenue': '<?php echo $transactionValue; ?>',           
});

ga('ecommerce:send');

enter image description here


Solution

  • You can use transaction and item hits: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce.

    Or an event with value.