There is a lot of options and they all have their pro and cons.
Option 1: Use an API
Pros
- Execute Javascript
- Near perfect rendering
- Fast when caching options are correctly used
- Scale is handled by the APIs
- Precise timing, viewport, ...
- Most of the time they offer a free plan
Cons
- Not free if you plan to use them a lot
Option 2: Use one of the many available libraries
Pros
- Conversion is quite fast most of the time
Cons
- Bad rendering
- Does not execute javascript
- No support for recent web features (FlexBox, Advanced Selectors, Webfonts, Box Sizing, Media Queries, ...)
- Sometimes not so easy to install
- Complicated to scale
Option 3: Use PhantomJs and maybe a wrapper library
Pros
- Execute Javascript
- Quite fast
Cons
- Bad rendering
- No support for recent web features (FlexBox, Advanced Selectors, Webfonts, Box Sizing, Media Queries, ...)
- Complicated to scale
- Not so easy to make it work if there is images to be loaded ...
Option 4: Use Chrome Headless and maybe a wrapper library
Pros
- Execute Javascript
- Near perfect rendering
Cons
- Not so easy to have exactly the wanted result regarding:
- page load timing
- viewport dimensions
- Complicated to scale
- Quite slow and even slower if the html contains external links
Disclosure: I'm the founder of ApiFlash. I did my best to provide an honest and useful answer.