I've an Android APP in Google Play store, with In-App-Purchase features. As the data I collected, there are 95% users cancelled their payment. What I mean is, assume 100 users init the process of Google Pay, only 5 of them finally done.
My question is, does that percentage make sense or not? What the average number for all Android APPs? What can I do to make it better?
Thanks a lot.
I'd recommend reaching out to google for help with that. 95% walking away sounds high, but that is very dependent on your app in particular. Unless you can get a large number of diverse app owners to divulge their data, google is the only entity with the measurement that might give you a realistic answer.