Search code examples
content-management-systemseoektron

Can Ektron Do This in SEO?


Can tell me if Ektron can do these things in SEO?

  • XHTML Compliant - Renders in XHTML compliant mark-up out of the box
  • Canonical URLs - Able to specific a canonical URL for a single page SEO
  • Friendly URLs - Able to create and configure SEO friendly URLs and formats
  • XML Site Map - Able to dynamically and automatically generate an XML Site Map Granular
  • Site Map Priorities - Able to set XML sitemap priorities in the page admin
  • Semantic Menu - A menu system that uses semantic mark-up
  • Google Analytics Integration - Full integration of the Google Analytics script
  • Search Engine Submission - Allows you to submit the website to a variety of search engines from an admin interface
  • XHTML Compatible Controls - All controls used (menus, grids, etc.) render XHTML compliant mark-up

Solution

    • XHTML Compliant - Renders in XHTML compliant mark-up out of the box

    Not sure. You'll want to download the Developer starter site to check the control you are interested in. If you're concerned about accessibilty, I several controls have a 508 Compliance switch.

    • Canonical URLs - Able to specific a canonical URL for a single page SEO

    In theory yes, in practise no.

    • Friendly URLs - Able to create and configure SEO friendly URLs and formats

    Yes. Option for manual, regex and automatic aliasing.

    • XML Site Map - Able to dynamically and automatically generate an XML Site Map Granular
    • Site Map Priorities - Able to set XML sitemap priorities in the page admin

    Don't think this is out of the box. You would need to look at a custom solution.

    • Semantic Menu - A menu system that uses semantic mark-up

    Not out of the box. You would need to customise the mark-up via XSLT.

    • Google Analytics Integration - Full integration of the Google Analytics script

    Yes, out of the box. See here for some help implimenting this.

    • Search Engine Submission - Allows you to submit the website to a variety of search engines from an admin interface

    Not that I am aware of.

    • XHTML Compatible Controls - All controls used (menus, grids, etc.) render XHTML compliant mark-up

    See my answer to question 1. Out of the box - no, but depends on which controls you are using.

    As Justin Niessner mentions, there is the option to overcome any of this via custom work. To help with your evaluatation, I recommend downloading the Developer starter site and having a look at the default markup of the control.

    Also, there is an Ektron forum which is quite vibrant.

    Edit - To clarify, I am not employed nor speak for Ektron. Just a developer who is working on the platform.