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CRM for a call-center, with strong integration - build or buy?


We have a custom CRM solution that among several things handles our call-center. That is, each call-center operator gets a queue of people (potential customers) to call based on a number of configurable rules. For example, certain operators only handle certain types of users. Call queues are ordered by call-time taking timezones into account.

EDIT: Operators dial manually. We're currently not interested in automating this.

Now we want to replace this call-center subsystem because it has several bugs, its implementation is very messy and the original developers left years ago.

So we're trying to decide whether to build this ourselves from scratch or integrate another CRM (like SugarCRM) for this specific task only.

But I'm totally ignorant about SugarCRM. Does it provide such a module? Is the SugarCRM API flexible enough to handle different rules to select and order a call queue? We're a .NET shop so we don't want to mess with SugarCRM's code. Or is there any other similar CRM you can recommend for this task? Where do I start?

Thanks in advance


Solution

  • If you are a .NET shop, is there a reason you've not mentioned MS Dynamics CRM ?

    While there is a cost associated with it, there is a huge amount of customisation you can do, and if, at some point, you decide to look at telephony, it'd be straightforward to do that too.