Passing strings through embed in ExpressionEngine for Raphael library use

Question

So for those of you familiar with the ExpressionEngine CMS, you know that when you embed code, you can {embed="site/header" dog_name="Shadow"} and then within the embed, call the parameter (i.e...

<div><h2> - My dog's name is {embed:dog_name} </h2> </div>

However, when I try to apply the same principle to this embed it fails:

<div id="graphicLinks"> 
    {embed="in-store-analytics/retail-analytic" quote="Hello"} 
</div>

Passing to...

<script>
window.onload = function() {
var p = Raphael("graphicLinks", 300, 50);

 var quote = {embed:quote};

// Creates an object group
 p.setStart();
 var contactRect= p.rect(0, 0, 120, 45);
 var contactText = p.text(11,22,quote);

There is more code, but I only included the relevant parts.

Any ideas? Thanks in advance.

UPDATE: OK So I just debugged a little, and I found out that the element does in fact get passed. However, the html doesn't recognize the element:

window.onload = function() {
var p = Raphael("graphicLinks", 300, 50);
var quote = Hello; 

The java console says, "ReferenceError: Hello is not defined"

Answer 1

You just need to quote the variable:

 var quote = "{embed:quote}";

That should do it.