optimizing search engine in asp.net

Question

I have a task to optimize search engine in asp.net ecommerce store based on nopcommerce tempate. I would like to hear on what should I pay most attention to improve the search engine and to deliver faster results, since current search engine is taking forever to display results. Full Text Search is one of the options to be implemented too. Thanks in advance, Laziale

Answer 1

I think the best way will be reading this document provided by Google which tells you what are the most important tweaks you should pay attention to, i used it myself and was very rewarded indeed:

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf