I have the following filter for one of my profile:
In my content, I have the following javascript:
_userv=0;
urchinTracker();
__utmSetVar("various string in here");
Now, the issue is that in this profiles, there are files that are showing up in the report that shouldn't. For instance, for a specific profile, in the Webmaster View > Content By Title, a page with the following variable (as seen from the source) shows up :
__utmSetVar("[3][345]")
I have no idea why this is happening. The filter pattern doesn't match thus it shouldn't show up.
It turns out that it's supposed to include files that may have a different pattern. The reason is that it will report on all the files that were seen during a single visit, which includes other files with different custom variables.
To see the report on the custom vars:
Marketing Optimization - Visitor segment performance -- User defined