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Does Google 'understand' microformats and will it help my SEO?


Semantic HTML makes it easier for Google to crawl and 'understand' a website but what about microformats? Are microformats any more semantic/crawlable then standard HTML markup?


Solution

  • Google announced a little bit of RDFa and Microformats support in the last few days.

    Links and commentary here:

    http://rdfa.info/2009/05/12/google-announces-support-for-rdfa/

    Yahoo has been using RDFa and Microformats to drive Search Monkey for some time:

    http://developer.yahoo.com/searchmonkey/

    Both will probably aid click-through rates, but not necessarily ranking. Expect more search engines to use more different RDFa vocabularies as time goes on. BOSS is also relevant here:

    http://developer.yahoo.com/search/boss/

    The intent is to help create more search engines and they will have access to the data in the pages.