There are quite a few things you can bind to in a NSTableColumn filled with NSPopupButtonCell, I tried looking around for explanations but couldn't seem to find any.
This should help for general explanations of the bindings http://developer.apple.com/library/mac/#documentation/Cocoa/Reference/CocoaBindingsRef/BindingsText/NSPopUpButton.html#//apple_ref/doc/uid/NSPopUpButton-DontLinkElementID_801
For help with binding an NSPopupButtonCell and Core Data check out my tutorial at: http://www.themikeswan.com/blog/?p=81 It will also give you an idea of how the bindings would work for non - Core Data stuff as well.