I'm trying to come up to speed on BizTalk 2010. I've been a .NET Web Developer for almost 10 years. I have some experience with SQL Server Integration Services however BizTalk is a world of different.
Please advise.
You are right that BizTalk is quite different, though both .NET development and SQL experience will be helpful.
Since Microsoft's list is a bit out of date, here is my short list of BizTalk books (with Amazon affiliate links):
After you've figured out the what, how, and why, then there are additional resources to take you deeper into the specific realms of BizTalk that you might want to use: