For example this panel:
<p:panel header="Template insert field here...">
</p:panel>
This doesnt work:
<p:panel header="<ui:insert name="content">Content here</ui:insert>">
</p:panel>
Use <f:facet>
instead.
<p:panel>
<f:facet name="header">
<ui:insert name="content">Content here</ui:insert>
</f:facet>
</p:panel>