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node.jsreactjsmailchimp

How to track email is opened or not, email is delivered or not, email bounced or not?

I am trying to build an email marketing tools. where i can track my customers actions, whether they opened the email or not and email delivered or not. I will send some HTML template in the email.

So i want to know the concept of this how i can develop this type of protocol ? I am using backend as NodeJs, Nodemailer and for frontend i am using react js.

I am trying to develop a prototype like mailchimp.

So can anyone suggest me how i can achieve this ?

Solution

  • You can by editing your letter :

    1. Create a Tracking Pixel:

    Create a small, transparent image (1x1 pixel) and host it on a server. This image will be loaded when the recipient opens the email.

    1. Insert the Tracking Pixel in Your Email:

    Include an HTML image tag in your email with the source pointing to the hosted tracking pixel. This is the part that will be invisible to the recipient.

    html:

    <img src="https://your-tracking-pixel-url.com/pixel.png" width="1" height="1" alt="tracking pixel">
    1. Capture the Request on Your Server:

    On your server, log or process requests for the tracking pixel. Each time the image is loaded, it indicates that the email has been opened.