The GA4 ref docs are not very clear what the items
parameter is for the add_to_cart
event.
Is it the cart after the product has been added (I mean, this parameter is a list) or is it just an array with one item - the product that was just added?
items
must be an array
with one OR multiple items depending on how the shop system/user journey works (most of the time it would contain a single product that got added to the cart). The crucial part would be to have either the item_id
or item_name
keys along with the quantity
key that represents your product(s). If no quantity
is defined, then GA4 would consider quantity = 1.