I'm struggling to get my head around what should happen when rebuilding the model by replaying events from the EventStore, in particular when events may trigger other events to happen.
For example, a user who has made 10 purchases should be promoted to a preferred customer and receive an email offering them certain promotions.
We clearly don't want the email to be sent every time we rebuild the model for that user, but how do we stop this from happening when we replay our 10th PurchaseMadeEvent ?
Events chaining can be very tricky and easily run out of control, so I'd avoid it as much as possible. For example in the scenario you're describing I'd raise a UserPromotedEvent (maybe even using the PromoteUserCommand), however I wouldn't consider actual/physical sending of an email as part of my domain. Instead I would create additional handler/denormalizer for UserPromotedEvent that would register the need of sending the email with some additional checks quite possibly. After that another process would gather information of not yet processed emails and send them. This approach would mitigate the problems that might occur with not fully accessible/scalable email gateway.
In more general - the need of events chaining very often indicates that you should consider implementing a Saga for the process.