how do I shorten the display name for an iPhone app in XCode 4, but leaving a longer product name that matches the App Name in iTunes Connect?
(i.e. only issue I want to address here is the name under the app icon is a little long and needs to be contracted, but don't want to change the full name of the app in terms of how it will be advertised in the app store etc)
The display name is determined by the Bundle Display Name property (CFBundleDisplayName) in the app's Info.plist.