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How to display Full Referrer URL in Google Analytics 4 (GA4)?


In the past, with older Google Analytics accounts and properties I was able to use a Custom Report on a View to show a table of Full Referral URLs.

But with Google Analytics 4 (GA4) I can no longer have Views, so I'm at a loss how I can show Full Referral URLs? I can show the Referral Source (domain name only) but I'd prefer to see the full Referral Path.

Any ideas how I can go about this?

Thank you.


Solution

  • The closest I can find is to use the Explore tab to create a new Exploration with the following settings:

    Variables

    • Dimensions: Page referrer
    • Metrics: Active users

    Tab Settings

    • rows: Page referrer
    • show rows: 500 (optional)
    • values: Active users
    • cell type: Heat map (optional)
    • filters: (exclude any URL patterns here)

    Then minimize the Variables and Settings panels.

    This will give you a long table of full referrer URLs along with the number of users that came from there. In my case, most are domain names, but a handful are full URLs pointing to a page.

    enter image description here

    It remains to be seen if this can be done more easily or more comprehensively.