Is there a way to add more information when hovering over a Plotly graph?

Question

I made a graph, which you can see below. When hovering over a Plotly graph, you can see helpful info present in the graph like the Store Num etc. Is there a way to add to this label, so when someone hovers they can also see the branding ? As in, not just Store Num? Thanks!

Store Num	mean_sales	mean_outreach	branding
1	200	1200	1
2	4200	1403	2

plotly::ggplotly(ggplot(data, aes(x= mean_sales, y= mean_outreach, label= `Store Num`))+
                   geom_point() +geom_text(aes(label= `Store Num`),hjust=20, vjust=20) +
                   ggtitle("Examining Marketing Campaign Outreach"))

When I try writing two labels, then the label itself will change but the value for both Store Num and branding will be the store number. As in both labels I want aren't showing correctly.

plotly::ggplotly(ggplot(data, aes(x= mean_sales, y= mean_outreach, label= `Store Num`))+
                   geom_point() +geom_text(aes(label= branding),hjust=20, vjust=20) +
                   ggtitle("Examining Marketing Campaign Outreach"))

Answer 1

You could achieve your desired result with a customized tooltip via the text aesthetic (see https://plotly-r.com/controlling-tooltips.html#tooltip-text-ggplotly):

library(plotly)

ggplot(data, aes(
  x = mean_sales, y = mean_outreach, label = Store.Num,
  text = paste0(
    "mean_sales: ", mean_sales, "<br>",
    "mean_outreach: ", mean_outreach, "<br>",
    "Store Num: ", Store.Num, "<br>",
    "branding: ", branding
  )
)) +
  geom_point() +
  geom_text(hjust = 0, vjust = 0) +
  ggtitle("Examining Marketing Campaign Outreach")

ggplotly(tooltip = "text")

Or if you only want to add information to the defaults you could do:

ggplot(data, aes(
  x = mean_sales, y = mean_outreach, label = Store.Num,
  text = paste0(
    "branding: ", branding
  )
)) +
  geom_point() +
  geom_text(hjust = 0, vjust = 0) +
  ggtitle("Examining Marketing Campaign Outreach")

ggplotly(tooltip = "all")