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htmlhtml-tablehtml-emailnewsletter

What is the max width you should use for an HTML e-mail newsletter?


I'm wondering because I have seen a lot of different answers. Ultimately I would think 500-600px would be fine. Especially if you are building to match standards for Hotmail, Gmail, Outlook, Mail.app, etc.

But I would like to hear others' opinion on the matter. Is there a set size perfect for developing e-mail newsletters? This is talking about building the template with HTML tables.


Solution

  • IMO you shouldn't set the width. I, like many others, tend to view my email on my phone. The population of users with smartphones is growing; so is the population of users that also use their phone to check email.

    You never know what resolution a user is at. If you want them to actually read your info, and not just delete it since it causes annoying horizontal scrolling, it would be a good idea to avoid a set width if at all possible.