How are <$> and <*> pronounced?

I am learning Haskell. One of the exercises I was asked to do was to compute all sums of a power set of a set of integers, e.g.:

allSums [1, 2, 5] -- should be [8,3,6,1,7,2,5,0]

I came up with this after reading about applicatives and functors, to which lists belong. It worked.

allSums :: [Int] -> [Int]
allSums [] = [0]
allSums (x:xs) =
  if x == 0 
  then allSums xs
  else (+) <$> [x, 0] <*> allSums xs

I was shook. It looks so terse, but it appears correct.

I do not know whom to talk to. My friends and parents think I am crazy. How do you pronounce <$> and <*>? How do you even describe to people what they do?

Solution

When reading these to myself, I do not pronounce them; they are just a visual glyph in my mind. If I must speak them aloud, I would say "eff-map" for <$> (possibly "eff-mapped onto" if there's some ambiguity) and "app" for <*> (possibly "applied to" if there's ambiguity), which come from the pre-Applicative names fmap and ap.

Also, I hate saying fmap out loud. For this reason and others, I would likely mentally transform this to

pure (+) <*> [x,0] <*> allSums xs

before I said it so that I only need to pronounce pure and (<*>). As an aside, I actually find it a little bit surprising that this style is not more common; especially when spreading applicative arguments across multiple lines, this is more uniform, as

pure f
    <*> a
    <*> b
    <*> c

doesn't need to treat the a line specially.