Bin file differs from memory map

I read some where that in stm32 .bin file reflects exactly as it is in flash but when I compare my flash content(by using cube Programmer) & .bin file(which is generated by keil IDE), they were different from each other?

do any one know why they are different?

Flash contents Bin file

Solution

The data is always the same.

This is a little-endian platform so when you display it as words the digits are in a different order to when you display it as bytes.

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