Can I switch my Google Analytics property from GA4 to UA?

Question

For some reason PowerBI does not accept GA4 as a connection, so my data is stuck in GA4. PowerBI does support Universal Analytics (UA), but I cannot find a way to convert my GA property.

Is there a way to do this or should I start over again and create a new property as UA?

Answer 1

PowerBI currently doesn't support GA4 as a destination because the underlying api is not product ready yet. See the response in the microsoft power BI community here: https://community.powerbi.com/t5/Desktop/Power-BI-Google-Analytics/td-p/1679530

For information about the api's and their current state: This is a link to the api documentation the plugin is using (for universal analytics): https://developers.google.com/analytics/devguides/reporting/core/v4

This is a link to the api documentation of GA4 (which is still in beta): https://developers.google.com/analytics/devguides/reporting/data/v1

Regarding a solution for your issue:

• In GA4 is it possible to export data to big query, which can be processed there and imported to PowerBI: https://learn.microsoft.com/en-us/power-bi/connect-data/desktop-connect-bigquery
• The export only works from the moment you enable it, so it is not possible to access the data this way before the enablement.
• Second option is using data studio to connect to your GA4 data to be able to access the data you have measured before.