I'm running the following code on a dataset of 100M to test some things out before I eventually join the entire range (not just the top 10) on another table to make it even smaller.
SELECT TOP 10 *
FROM Table
WHERE CONVERT(datetime, DATE, 112) BETWEEN '2020-07-04 00:00:00' AND '2020-07-04 23:59:59'
The table isn't mine but a client's, so unfortunately I'm not responsible for the data types of the columns. The DATE column, along with the rest of the data, is in varchar. As for the dates in the BETWEEN clause, I just put in a relatively small range for testing.
I have heard that CONVERT shouldn't be in the WHERE clause, but I need to convert it to dates in order to filter. What is the proper way of going about this?
Going to summarise my comments here, as they are "second class citizens" and thus could be removed.
Firstly, the reason your query is slow is because of theCONVERT on the column DATE in your WHERE. Applying functions to a column in your WHERE will almost always make your query non-SARGable (there are some exceptions, but that doesn't make them a good idea). As a result, the entire table must be scanned to find rows that are applicable for your WHERE; it can't use an index to help it.
The real problem, therefore, is that you are storing a date (and time) value in your table as a non-date (and time) datatype; presumably a (n)varchar. This is, in truth, a major design flaw and needs to be fixed. String type values aren't validated to be valid dates, so someone could easily insert the "date" '20210229' or even 20211332'. Fixing the design not only stops this, but also makes your data smaller (a date is 3 bytes in size, a varchar(8) would be 10 bytes), and you could pass strongly typed date and time values to your query and it would be SARGable.
"Fortunately" it appears your data is in the style code 112, which is yyyyMMdd; this at least means that the ordering of the dates is the same as if it were a strongly typed date (and time) data type. This means that the below query will work and return the results you want:
SELECT TOP 10 * --Ideally don't use * and list your columns properly
FROM dbo.[Table]
WHERE [DATE] >= '20210704' AND [DATE] < '20210705'
ORDER BY {Some Column};