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google-analyticsanalytics.js

Add Brand To Analytics.js Ecommerce's AddTransaction?

In Google's Analytics.js documentation (https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce), they outline the following inputs for adding an item to a transaction:

ga('ecommerce:addItem', {
    'id': '{{transaction_id}} ',
    'name': '{{ name }}',
    'sku': '{{sku}} ',
    'category':'{{category}}',
    'price': '{{ price }}',
    'currency':'{{ currency }}',
    'quantity': '{{ quantity }}'
  });

Is it possible to add a 'brand' value to this? You can add a brand value to other reports (e.g. impressions, see: https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce) and was curious if anyone knew if this was possible or not.

Solution

  • The brand associated with the product is a parameter of Enhanced Ecommerce so you can't add it to the code you entered because it is for Standard Ecommerce.