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Cumulative Total Downloads in Google Play Developer Console 2021


On the Google Play Store I have always used the number of total cumulative installs as part of my growth plan.

However, I am no longer able to see "cumulative total installs". Show only "Active Installations".

It seems that Google has changed the organization again, so much so that the answers of 2019/2020 are not useful.

How can I see them?


Solution

  • In order to get cumulative total download on Google Play Console, I had to:

    1. Search for “Statistics” tab

    2. Change the report configuration a bit. First, click “Installed audience” (the default metric), and navigate the menu as following:

      Users > User Acquisitions > New Users

    3. Click the “Edit” button And change the “Events” to “Unique Users“. This ensures that the final report will not be over-counted if you’ve had a significant number of users who have uninstalled and re-installed your app over time.

    4. Also adjust the metric calculation to “Cumulative“. This means each data point along your time series will be equal to your total installs accumulated up until that day.