as the error message says, yellowpages_posts.realUser
uses collation utf8mb4_unicode_ci and users.identifier
uses utf8mb_general_ci.
you have to explicitly set the collation of one to the other, e.g.
yellowpages_posts.realUser = users.identifier COLLATE utf8mb4_unicode_ci
also checkout https://dev.mysql.com/doc/refman/8.0/en/cast-functions.html