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google-analyticsgoogle-analytics-api

GTag event for Sign Up with reference to Ad (Utm Variables?)


I created a Facebook ad with a link to a page on my website:

https://www.example.net/signup?utm_source=facebook&utm_medium=cpc&utm_campaign=launch

With the UTM variables I can track which campaigns the user came from.

I also need to know how many users really signed up so I am trying to use GTag to create an event:

gtag('event', 'sign_up', {
  'event_category': <category>,
  'event_label': <label>,
  'value': <value>
});

How to relate this event with the Facebook campaign defined in the UTM variables?


Solution

  • If the user lands on the website from that link with the UTM parameters and completes the desired action (sign_up), Google Analytics will be able to understand for itself if that action is associated with that campaign.

    If you set a goal in the view so that it activates when an event has action sign_up, you will conveniently see in the channel report the number of goals associated with that specific source / medium.