Using the excellent Office RibbonX Editor, I've created a custom tab for the Ribbon in Word. I used code like this to add existing commands to it:
<button idMso="FileSave" />
<button idMso="FileSaveAs" />
<button idMso="Bold" />
The first two icons appear as desired, and they work correctly. But the "Bold" button does not appear, neither the icon nor the label. I determined that this happens only for ToggleButtons such as "Bullets" or "Superscript".
The correct term for a toggle button is
<toggleButton
as can be seen in the following xml which rebuilds the Paragraph tab in Word after I've made the original not visible
<!-- Recreate the portions of the Paragraph tab that we actually need -->
<group
id="Home.Paragraphs"
label="Paragraph"
getVisible="RibbonCallbacksForVisibility.getVisible"
insertBeforeMso="GroupEditing">
<box
id="Home.Paragraph.Status"
boxStyle="horizontal">
<buttonGroup
id="Home.Paragraph.Alignment">
<toggleButton idMso="AlignLeft"/>
<toggleButton idMso="AlignCenter"/>
<toggleButton idMso="AlignRight"/>
<toggleButton idMso="AlignJustify"/>
</buttonGroup>
<buttonGroup
id="Home.Paragraph.Marks"
visible="true">
<toggleButton idMso="ParagraphMarks"/>
</buttonGroup>
</box>
<box
id="ParagraphIndent"
boxStyle="horizontal">
<button idMso="IndentDecreaseWord"/>
<button idMso="IndentIncreaseWord"/>
</box>
<box
id = "ParagraphOther"
boxStyle="horizontal">
<gallery idMso="LineSpacingGallery"/>
<button idMso="SortDialogClassic"/>
</box>
<dialogBoxLauncher>
<button idMso="ParagraphDialog"/>
</dialogBoxLauncher>
</group>