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google-analyticsreporting

Filter transactions based on products purchased


In Google Analytics, I gather e-commerce data, allowing me to track purchases. There is a specific analysis, however, which I cannot imagine how to set up. I need to verify how big a percentage of a revenue is generated by transactions which include product X but not products Y and Z. I have attempted to set this up in a custom report, but cannot figure out exactly which combination of dimensions, metrics and filters to use.


Solution

  • In case you're still wondering;

    If you make a segment with "Product = X" and then go to the Transaction report you'll see the amount of transactions with only that product.

    Took me a while to figure out as well.