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pythongoogle-analyticsgoogle-analytics-apigoogle-analytics-firebase

How to find the % returning visitors through the Google Analytics API


It is visible on the Audience Overview page as a pie chart of Percent New Visitors vs % Returning Visitors


Solution

  • Clarification: The pie chart actually shows % of Sessions by new and returning visitors, not % returning users. As zborovskaya stated, there is a ga:percentNewSessions which can be used (100 - %new = %returning session).