ffmpeg -i in.mp4 -filter_complex "drawtext='fontfile=font.ttf : text=%{localtime\:%Y/%m/%d %H%M%S} : fontsize=24 : fontcolor=white : x=10: y=10'" out.mp4
works.
ffmpeg -i in.mp4 -filter_complex "drawtext='fontfile=font.ttf : text=%{localtime\:%Y/%m/%d %H\:%M\:%S} : fontsize=24 : fontcolor=white : x=10: y=10'" out.mp4
returns
%{localtime} requires at most 1 arguments
error.
the only difference is \:
You can use:
%{localtime\:%Y/%m/%d %H\\\\\:%M\\\\\:%S}
It's ugly. See FFmpeg: Quoting & Escaping for some info.