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javascripthtmlgoogle-analyticshtml-head

Should Google Analytics go in the head or bottom of an HTML page?


Google advises putting the google analytics script right before closing the </head>.

However, I would prefer to combine it with the rest my javascript that are now all together in a cached, external file, which is loaded at the bottom of my HTML file. Can I do it my way? If so, what am I risking then/what's the cost of putting the below code not in the head but at the bottom of the HTML?

<script type="text/javascript">
 var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-22180365-1']);
  _gaq.push(['_setDomainName', 'none']);
  _gaq.push(['_setAllowLinker', true]);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();
</script>

Solution

  • You're risking nothing really. Putting <script> tags at the end of the <body> is recommendable because of the blocking nature while executing the Javascript it encloses. Since the Javascript for GA is dynamically inserted and therefore non-blocking, you can put it anywhere.

    I guess the only "problem" Google sees is, when putting that code at the bottom of your site, you might not catch visitors / pageloads cancel the request before completed. If someone calls your HTML document and cancels the request, the GA code might not get encountered (and therefore, not executed).