For my title, keywords and description fields on a page with an XHTML 1.0 Doctype what is the correct usage for non-ascii characters like – é etcetera? Do crawlers and social media sites read them better as:
<title>My webpage — a study in typesetting</title>
<meta name="description" content="A page about character entities in XHTML. Check my resumé if you don't believe me." />
OR:
<title>My webpage — a study in typesetting</title>
<meta name="description" content="A page about character entities in XHTML. Check my resumé if you don't believe me." />
You're best to stick to the native characters, but speficy the encoding type. for international charactersets, it's safe to stick with UTF-8: