can azure service bus (for a topic) send notification to a rest end point (POST)

I need to azure service bus to notify an end point (Rest - POST) whenever a message comes to a particular topic.

In AWS, it is done this way AWS llink

What is the equivalent in Azure. Note: I dont want to write code that will receive the message and then call the end point.

Solution

Looks like finally azure released Azure Event Grid which kinds of does this out of the box.. very similar to AWS SQS + AWS SNS combo