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firebase-analytics

What does Source values in Acquisition table mean?

I see the folowing values in Acquisitions table on the Android app dashboard:

  1. google-play
  2. (direct)
  3. google
  4. (not set)

Could someone please tells me what's the difference between them? Examples would be the best! Thanks.

Solution
    • google-play: the conversion source is from the Google Play Store.
    • direct: the conversion source can't be determined by Firebase.
    • google: the conversion source is from AdWords campaign. The AdWords account should be linked with Firebase account.
    • not set: the conversion source is from AdWords campaign. The AdWords account is not linked with Firebase account.