Use a [varbinary] column in DB table and store the bytes of the image.
Convert image data to Base64 and store in DB table as varchar(MAX). This way you can use the Base64 string in the html "img" tag directly
Rather than storing static files in DB - why not store the images in a directory that your web server can serve. And store the Path to the image in the Database. In the html set the "img" tag src to the path