What's the best way to link to an Android Market app without knowing who will get the link (Android user/non-Android user) and from where (desktop/mobile)?
For iPhone I use the itunes.apple.com app links. They show a complete description of the app, and if you have iTunes installed, either on the desktop or on your mobile, it allows you to download the app directly. Example: http://itunes.apple.com/us/app/ibooks/id364709193?mt=8
For Android I currently use a third-party Android Market web browser (see answer below), but I was wondering if there was a better alternative, and hoping to learn from others who have dealt with this issue.
I was looking into this yesterday, and what a coincidence: the new Android Market** was just released today!
Going to https://play.google.com/store/apps/details?id=com.google.earth from your desktop computer now shows a full page about the selected app, with screenshots, reviews etc. You can even install the app on your phone remotely!
Opening the same URL from a mobile phone will prompt you if you want to view the website or go straight to the Google play app.
I'm guessing this will now be the preferred method to link to an app.
** Currently called Google Play