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prebid.jsheader-bidding

can anyone explain dfp line item in headerbidding concept?

I am new to header bidding. In header bidding concept, what is dfp line item? is it for Double click? If any one know please share.thanks in advance

Solution

  • Yes this is for Double Click (DFP). However, it would do for any other ad server providing similar functionality.

    Here is a guide on step-by-step DFP setup for prebid.js http://prebid.org/adops/step-by-step.html