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google-analyticsevent-tracking

Track when users click a button that originated from Twitter

I know how to set up an event in Google Analytics to track if a button has been clicked.

My question is how do I track a specific audience segment, so if the user originally came from a Tweet, landed on a page and then clicked a download button.

Solution

  • You have options...

    Option 1:

    Set up your button tracking via GTM. You'll have to specify what's being clicked in GTM (.pdf, .mp3, etc.)

    Then in GA, view your button clicks through Events (Reports > Behavior > Events). Add a Secondary Dimension for Source/Medium and you'll see who came via Twitter.

    Option 2:

    When you post something to Twitter, use UTM params. Then, you can track the incoming leads from Twitter via campaigns (Reports > Acquisition > Campaigns). Look for Twitter under your Campaign Source.