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javascriptvideoadsvast

How to create vast tag with javascript ad code creative

How can I (via Google's DFP or any other method) generate VAST ad tags for javascript ad code, so I can show the ad as pre-roll or mid-roll on videos.

my player supports only vast tags ... so I can not integrate javaspcrit ad codes with it directly.

basically, I want to ad my ad network to DFP so DFP creates the VAST tag and handled this creative.

Solution

  • I assume you are referring to VPAID if you are talking about javascript ads?

    Integrating VPAID from scratch can be a complex proces, because the spec specifies a lot of technical requirements for both the player and the ad unit.

    There are several ways you can tackle this:

    • Either you write the functionality on your own (which can take a while)
    • OR you make an integration with Google IMA. They have a custom API where you can integrate with.
    • OR you use a player that supports VPAID or has an integration with Google IMA, such as THEOplayer.