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Eddystone-URL Call to Action


I have three kontakt.io Pro Beacons. I've configured them for Eddystone-URL and all are operating correctly.

The current behavior is: Android receives the beacon URL, generates the notification, which displays the target URL along with the page favicon and specific page tags. Those tags appear to be title followed by header tags displayed in descending order until the notification window runs out of display space.

The goal of any URL beacon is to: 1. Display a relevant favicon to develop brand familiarity and 2. Get a link click.

In order to encourage a click, I would like to use a Call to Action (CTA) rather than title/header tags. Now, I could go to the specific URL being referenced and manually change all the header/title tags, but this is a clunky fix that will impact SEO for the relevant page.

Is there a method for redirecting a URL that allows the user to alter the title tags during the redirect?

In full disclosure I am not a programmer, I'm a small business owner who can occasionally navigate technology and code better than most laymen, so please answer at the third grade level.

The reason I strongly believe that this is possible is because a company called "Royaltie Gem" is selling kontact.io beacons (the same ones I have) and provides a platform for changing the notification window "call to action," which sits right where the header/title tags would be on a normal notification using the same beacon. So they appear to have found a way to substitute these tags with a call to action such as "Click for an amazing offer!" and I can only assume it is with some form of redirect.

I appreciate any assistance.


Solution

  • If I understand correctly you are using Google Chrome or Physical Web application to show notifications based on Eddystone-URL. As you found out the text shown in the notification is strictly given by the target website and IMHO the only way is to change the website itself.

    But there is different way how to get the notifications (and I believe the Royaltie Gem video uses this one). Look at the Google Nearby Notifications. In summary this works based on Eddystone-UID. You register your UID with the service and configure to redirect to target website. But in the configuration you can specify the title and description. Look at the mentioned page for the details.