Divide rows with date in SQL Server 2014

I have a problem with SQL. I have the following table:

declare @t table (START_DATE datetime,
                  END_DATE datetime, 
                  GROSS_SALES_PRICE decimal(10,2)
                 );

insert into @t 
values ('2014-08-06 00:00:00.000', '2014-10-06 23:59:59.000', 29.99),
       ('2014-09-06 00:00:00.000', '2014-09-09 23:59:59.000', 32.99),
       ('2014-09-10 00:00:00.000', '2014-09-30 23:59:59.000', 32.99),
       ('2014-10-07 00:00:00.000', '2049-12-31 23:59:59.000', 34.99)

I would like to separate the dates which overlaps. For example I have in the first row START_DATE 2014-08-06 and END_DATE 2014-10-06. We can see that the dates from the second and the third row are inside this period of time from first row.

So I would like to separate them as follows:

declare @t2 table (START_DATE datetime,
                   END_DATE datetime, 
                   GROSS_SALES_PRICE decimal(10,2)
                  );

insert into @t2 
values ('2014-08-06 00:00:00.000', '2014-09-05 23:59:59.000', 29.99),
       ('2014-09-06 00:00:00.000', '2014-09-09 23:59:59.000', 32.99),
       ('2014-09-10 00:00:00.000', '2014-09-30 23:59:59.000', 32.99),
       ('2014-10-01 00:00:00.000', '2014-10-06 23:59:59.000', 29.99),
       ('2014-10-07 00:00:00.000', '2049-12-31 23:59:59.000', 34.99)

So the second and the third rows remained unchanged. The first row should have new END_DATE. We also have new row. The GROSS_SALES_PRICE should remain as it is in internal period. Thanks for help. I am using SQL Server 2014

Solution

A calendar/dates table can simplify this, but we can also use a query to generate a temporary dates table using a common table expression.

From there, we can solve this as a gaps and islands style problem. Using the dates table and using outer apply() to get the latest values for start_date and gross_sales_price we can identify the groups we want to re-aggregate by using two row_number()s. The first just ordered by date, less the other that is partitioned by the value we have as the latest start_date and ordered by date.

Then you can dump the results of the common table expression src to a temporary table and do your inserts/deletes using that or you can use merge using src.

/* -- dates --*/
declare @fromdate datetime, @thrudate datetime;
select  @fromdate = min(start_date), @thrudate = max(end_date) from #t;
;with n as (select n from (values(0),(1),(2),(3),(4),(5),(6),(7),(8),(9)) t(n))
, dates as (
  select top (datediff(day, @fromdate, @thrudate)+1) 
      [Date]=convert(datetime,dateadd(day,row_number() over(order by (select 1))-1,@fromdate))
    , [End_Date]=convert(datetime,dateadd(millisecond,-3,dateadd(day,row_number() over(order by (select 1)),@fromdate)))
  from n as deka cross join n as hecto cross join n as kilo
                 cross join n as tenK cross join n as hundredK
   order by [Date]
)
/* -- islands -- */
, cte as (
select 
    start_date = d.date
  , end_date   = d.end_date
  , x.gross_sales_price
  , grp = row_number() over (order by d.date)
        - row_number() over (partition by x.start_date order by d.date)
from dates d
  outer apply (
    select top 1 l.start_date, l.gross_sales_price
    from #t l
    where d.date >= l.start_date
      and d.date <= l.end_date
    order by l.start_date desc
    ) x
)
/* -- aggregated islands -- */
, src as (
select 
    start_date = min(start_date)
  , end_date   = max(end_date)  
  , gross_sales_price
from cte
group by gross_sales_price, grp
)
/* -- merge -- */
merge #t with (holdlock) as target
using src as source
  on target.start_date = source.start_date
 and target.end_date   = source.end_date
 and target.gross_sales_price = source.gross_sales_price
when not matched by target 
  then insert (start_date, end_date, gross_sales_price)
    values (start_date, end_date, gross_sales_price)
when not matched by source 
  then delete
output $action, inserted.*, deleted.*;
/* -- results -- */
select 
    start_date
  , end_date  
  , gross_sales_price
from #t 
order by start_date

rextester demo: http://rextester.com/MFXCQQ90933

merge output (you do not need to output this, just showing for the demo):

+---------+---------------------+---------------------+-------------------+---------------------+---------------------+-------------------+
| $action |     START_DATE      |      END_DATE       | GROSS_SALES_PRICE |     START_DATE      |      END_DATE       | GROSS_SALES_PRICE |
+---------+---------------------+---------------------+-------------------+---------------------+---------------------+-------------------+
| INSERT  | 2014-10-01 00:00:00 | 2014-10-06 23:59:59 | 29.99             | NULL                | NULL                | NULL              |
| INSERT  | 2014-08-06 00:00:00 | 2014-09-05 23:59:59 | 29.99             | NULL                | NULL                | NULL              |
| DELETE  | NULL                | NULL                | NULL              | 2014-08-06 00:00:00 | 2014-10-06 23:59:59 | 29.99             |
+---------+---------------------+---------------------+-------------------+---------------------+---------------------+-------------------+

results:

+-------------------------+-------------------------+-------------------+
|       start_date        |        end_date         | gross_sales_price |
+-------------------------+-------------------------+-------------------+
| 2014-08-06 00:00:00.000 | 2014-09-05 23:59:59.997 | 29.99             |
| 2014-09-06 00:00:00.000 | 2014-09-09 23:59:59.997 | 32.99             |
| 2014-09-10 00:00:00.000 | 2014-09-30 23:59:59.997 | 32.99             |
| 2014-10-01 00:00:00.000 | 2014-10-06 23:59:59.997 | 29.99             |
| 2014-10-07 00:00:00.000 | 2049-12-31 23:59:59.997 | 34.99             |
+-------------------------+-------------------------+-------------------+

calendar and numbers tables reference:

merge reference: