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google-analyticsgoogle-tag-managerenhanced-ecommerce

Google tag manager - is it possible to push in dataLayer with custom clientID


I'm trying to implement UA Enhanced Ecommerce using Google Tag Manager(Data Layer) for two person interactions(Buyer - Seller).

As I understand when dataLayer.push() happens and data goes to GA - clientID is unique user identifier.

All interaction steps are going on Buyer side, except Responded step.

Is it possible to make dataLayer.push() with Buyer clientID(what I save in database) on Responded step, because now I see funnel gap in Google Analytics Checkout Behavior report?
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Solution

  • Solution for me was to use Measurement Protocol and send wanted data from backend.