So far I've been using utms to traffic the amount of traffic I'm getting from a particular source. However, I'd like to take this a step further and track the revenue earned from this source by using utms in DFP.
Is that possible? If so, how? I think you're supposed to be using Key-Value pairs in DFP reporting. But what should be the key and what should be the value? How do you target to the line items?
I've been referencing to this article but I still don't know how to do it.
What's the step by step procedure?
Thanks in advance!
Best, Preet Rajdeo
I believe that what you want its only possible with DFP Premium + Google Analytics 360.
The docs says that key-values is for targeting purposes, but if you have DFP Premium you can also try something about Partners & Partner Assignments (its under Companies in the Admin tab) and use key-values with utms code when creating new assignments. You can check this link about how to pass utm codes to DFP: Google DFP: Pass UTM_Source to DFP with javascript (without accessing the DFP Admin)
But, if you don't have a DFP Premium account maybe the Reach report could help you.