DFP Tracking Clicks per site (Large Network)

Question

On our DoubleClick For Publishers Small Business Account, we run 50+ ad zone units. These units are all placed carefully and in an organised fashion among 7000+ websites.

The question is, using an account like this, is it possible to access features such as tracking what sites the clicks are coming from in an online dashboard?

We want to know which sites are the ones getting clicks and which aren't. I've been hearing that we'll need an enterprise account to access more advanced features like tracking the clicks.

Also, if DoubleClick isn't the best option, is there another service which can help?

P.s. We have analytics on these sites and see impressions, but we want to know the actual ad clicks and where they're coming from.

Really appreciate it,

Thanks.

Answer 1

You can use DFP macros like Ivo said with utm codes in the creative's code

<script>
   var clickTag = %%CLICK_URL_ESC%%%%DEST_URL%%?=utm_source=%%SITE%%-%ecid!
</script>

Where:

%%SITE%% is the site

%ecid! is the Creative ID. It is an Expand Macro.

And track the utm codes in Google Analytics.