How to get Wikidata labels in more than one language?

I'm traying to get the regions of Italy in both Italian and English. I can get then in one laguage with this query...

PREFIX wikibase: <http://wikiba.se/ontology#>
PREFIX wd: <http://www.wikidata.org/entity/>
PREFIX wdt: <http://www.wikidata.org/prop/direct/>

SELECT DISTINCT ?RegionIT ?RegionITLabel ?ISO_code ?Geo
{
?RegionIT wdt:P31 wd:Q16110;
wdt:P300 ?ISO_code; 
wdt:P625 ?Geo 
           SERVICE wikibase:label { bd:serviceParam wikibase:language "it"  }
}

ORDER BY ?regionITLabel

... but adding another language using the standard SPARQL syntax doesn't work.

Solution

... but adding another language using the standard SPARQL syntax doesn't work.

How are you doing that? This works:

PREFIX rdfs: <http://www.w3.org/2000/01/rdf-schema#>
PREFIX wikibase: <http://wikiba.se/ontology#>
PREFIX wd: <http://www.wikidata.org/entity/>
PREFIX wdt: <http://www.wikidata.org/prop/direct/>

SELECT DISTINCT ?RegionIT ?label (lang(?label) as ?label_lang)  ?ISO_code ?Geo
{
    ?RegionIT wdt:P31 wd:Q16110;
              wdt:P300 ?ISO_code; 
              wdt:P625 ?Geo ;
              rdfs:label ?label
}
order by ?RegionIT

Link to try query

To limit to just Italian and English filter on the lang:

PREFIX rdfs: <http://www.w3.org/2000/01/rdf-schema#>
PREFIX wikibase: <http://wikiba.se/ontology#>
PREFIX wd: <http://www.wikidata.org/entity/>
PREFIX wdt: <http://www.wikidata.org/prop/direct/>

SELECT DISTINCT ?RegionIT ?label ?ISO_code ?Geo
{
    ?RegionIT wdt:P31 wd:Q16110;
              wdt:P300 ?ISO_code; 
              wdt:P625 ?Geo ;
              rdfs:label ?label
    filter(lang(?label) = 'it' || lang(?label) = 'en')
}
order by ?RegionIT

Link to try query

Obviously that multiplies the number of results, one for each language. If that's an issue you can do:

...
rdfs:label ?label_it , ?label_en
filter(lang(?label_it) = 'it' && lang(?label_en) = 'en')
...

which is effectively what the language service does.