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facebookfacebook-graph-apifacebook-php-sdkfacebook-ads-apifacebook-marketing-api

Retrieve Facebook Insights for all active ads within an account?


My code allows me to retrieve all ads that between certain dates, but this includes ads that are no longer active.

I want to show insights only for ACTIVE ads. How can I retrieve Facebook Insights for all active ads within an account?

public function getInsights($levelType, $id, $aggLevel, $start, $end) {
    if ($levelType) {
        if ($id == null) {
            abort(400, 'You must provide the ID for the object you want to retrieve.');
        }
    } else {
        $levelType = \AdAccount::class;
        $id = ACT_PREPEND . $this->fbConfig['account_id'];
        $aggLevel = AdsInsightsLevelValues::CAMPAIGN;
    }
    $variableClassWithNamespace = '\FacebookAds\Object\\' . $levelType; //TODO: avoid hard-coding class paths as strings
    $level = new $variableClassWithNamespace($id);
    $fields = [
        InsightsFields::SPEND,
        InsightsFields::CAMPAIGN_ID,
        InsightsFields::CAMPAIGN_NAME,
        InsightsFields::ADSET_ID,
        InsightsFields::ADSET_NAME,
        InsightsFields::AD_ID,
        InsightsFields::AD_NAME,
        InsightsFields::UNIQUE_IMPRESSIONS,
        InsightsFields::INLINE_LINK_CLICKS,
        InsightsFields::INLINE_LINK_CLICK_CTR,
        InsightsFields::COST_PER_INLINE_LINK_CLICK,
        InsightsFields::ACTIONS,
        InsightsFields::COST_PER_ACTION_TYPE,
        InsightsFields::CPM,
    ];
    $params = [
        AdReportRunFields::LEVEL => $aggLevel,
    ];
    if ($start) {
        $params[AdReportRunFields::TIME_RANGE]['since'] = $start;
        if (!$end) {
            $params[AdReportRunFields::TIME_RANGE]['until'] = (new \DateTime("+2 year"))->format('Y-m-d');
        }
    }
    if ($end) {
        $params[AdReportRunFields::TIME_RANGE]['until'] = $end;
        if (!$start) {
            $params[AdReportRunFields::TIME_RANGE]['since'] = (new \DateTime("-1 year"))->format('Y-m-d');
        }
    }
    if (!$start && !$end) {
        $params[AdReportRunFields::DATE_PRESET] = InsightsPresets::LIFETIME;
    }
    $insights = $level->getInsights($fields, $params);
    return $insights->getResponse()->getBody();
}

I'm using the Facebook PHP Ads SDK 2.8 ("facebook/php-ads-sdk": "2.8.*" in composer.json). The documentation is here.


Solution

  • You should use filtering on delivery_info to Active. It would be looks like the following in your http request

    filtering:[{"field":"campaign.delivery_info","operator":"IN","value":["active"]}]
    

    Please refer to the filtering section in the document.

    https://developers.facebook.com/docs/marketing-api/insights/parameters/v2.8

    filtering
    list<Filter Object>
    Default value: Array
    Filters on the report data. This parameter is an array of filter objects.
    field
    string
    Required
    operator
    enum {EQUAL, NOT_EQUAL, GREATER_THAN, GREATER_THAN_OR_EQUAL, LESS_THAN, LESS_THAN_OR_EQUAL, IN_RANGE, NOT_IN_RANGE, CONTAIN, NOT_CONTAIN, IN, NOT_IN, STARTS_WITH, ANY, ALL, AFTER, BEFORE, NONE}
    Required
    value
    string
    

    If you want to see the code, please check this filtering field in the PHP SDK. It's just mirroring the actual API fields

    https://github.com/facebook/facebook-php-ads-sdk/blob/53bee21251a9d898591708b96d1afa9e13516e3d/src/FacebookAds/Object/Campaign.php#L220

    Also, we recently launched a scenario based codegen wizard tool. You can walk through the "Create Ad Report" wizard, and it will generate code for you. (Although it only support Java for now)

    The URL of the tool is: (replace your own app ID) https://developers.facebook.com/apps/your_app_id/marketing-api/quickstart/