I have recently uploaded a new application to iTunes Connect for the approval process. Its version is 1.0. Today the binary was rejected and the following was mentioned in the resolution center.
The seller and company names associated with your app do not reflect the name, “Secured” in the app or its metadata, as required by section 1.2 of the Apple Developer Program License Agreement.
Next Steps
Your app must be published under a seller name and company name that reflects the Secured brand. If you have developed these apps on behalf of a client, please advise your client to add you to the development team of their Apple Developer account.
Once created, you cannot change your seller name or company name in iTunes Connect. For assistance with changing your company name or seller name, you will need to contact iTunes Connect through the Contact Us page.
We have generated the application using the proper profiles. Any idea as to when this issue is raised by Apple? We could not get any proper information about the reason and the way to resolve it. Does this have anything to do with the application name being similar to some other application named as "Secured" and out app name being Secured?
You typically get this kind of rejection when you submit an app that has some known brand in the name of the app, icon, inside the app or in the metadata. For example, if your company is "Milkshakes Ltd." and you use "Nike" brand in the name of your app "Milkshakes - Nike Edition".
This typically happens when a company asks you - the developer - to create and app for them and you are trying to release the app under your developer account. But the app needs to be released under the company developer account (the company needs to enroll Apple Developer Program if it has not yet done so). That is why Apple advises the following:
If you have developed these apps on behalf of a client, please advise your client to add you to the development team of their Apple Developer account.
Releasing apps under a different account is against Apple Developer Program License Agreement:
For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be owned by You, submitted under Your own developer account, and distributed as Applications only as expressly permitted herein. You are responsible to Apple for Your contractors’ activities under Your account (e.g., adding them to Your team to perform development work for You) and their compliance with this Agreement. Any actions undertaken by Your contractors arising out of this Agreement shall be deemed to have been taken by You, and You (in addition to Your contractors) shall be responsible to Apple for all such actions.
However, based on your description, it does not look this is your case. I don't know about any well known "Secured" or "Safe" brands. You did not write your company name, there might be a conflict too. I would try to clarify the issue with Apple Review Team by responding to the issue in Resolution Center. They might point you to the brand you are in conflict with. Or it might have been rejected by a mistake.