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google-ads-api

Can Adwords reports be segmented by Country and Gender?


The Google Adwords API has different types of reports one can generate. So far I have been able to segment the performance of my Adwords campaigns by Country, Gender and Device (separately).

I would like to go a level deeper, so that I can see the metrics of my campaigns by Country and Device, Country and Gender and so on.

It seems like there's no way of segmenting a report by Country and Gender at the same time. Has anyone been able to achieve this?


Solution

  • You can use gender performance report ( https://developers.google.com/adwords/api/docs/appendix/reports/gender-performance-report ) to segment by gender and device.

    And geo performance report ( https://developers.google.com/adwords/api/docs/appendix/reports/geo-performance-report ) to segment by geo and device.

    But you can not segment by gender, country and device.